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Is Your Website Ready for AI Search?

Check if ChatGPT, Perplexity, and Google AI Overviews can find and cite your business. Get your free GEO score in under 60 seconds.

Free • No signup • Checks 10 AI citation signals in under 60 seconds

AI Search Readiness Checker

Enter your website URL to see your GEO score and find out what AI engines see when they crawl your site.

Checking AI search readiness...
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GEO Score
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Detailed Breakdown
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The 10 GEO Signals

What the checker analyzes

These are the signals AI search engines use to decide which pages to cite when answering user questions.

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Schema Markup (JSON-LD)
Structured data AI engines can parse without guessing.
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What we test: Presence of <script type="application/ld+json"> blocks — specifically FAQPage, Organization, LocalBusiness, Article, and HowTo schema types.
If you fail: AI engines fall back to probabilistic entity guessing. Your citations are vague or inconsistent rather than attributed to your brand by name.
Quick fix: Add FAQPage JSON-LD to any page with Q&A content; add Organization schema to your homepage with at minimum name, url, and description.
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FAQ Section
Visible Q&A pairs that match how users phrase AI queries.
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What we test: Both FAQPage schema and visible on-page question-answer patterns — headings that end in "?" followed by answer paragraphs.
If you fail: You miss the most direct citation path. AI engines preferentially cite pages that already answer questions in the exact format users type them into ChatGPT or Perplexity.
Quick fix: Add 3–5 question-format H2s ("What is X?", "How much does X cost?") with answer paragraphs, then encode them in FAQPage JSON-LD.
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Direct-Answer Sentences
A clear factual answer in the first 300 words.
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What we test: Whether the first ~300 words contain a sentence that directly defines or answers the page's core topic — equivalent to a TL;DR or definitional opener.
If you fail: ChatGPT and AI Overviews extract the first clear answer they find. If yours is buried in paragraph 5, a competing page that leads with the answer gets cited instead.
Quick fix: Start your intro with "X is [definition in 1–2 sentences]" or "The [thing] costs [specific range]" — before any context-setting or storytelling.
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Entity Clarity
Brand name, location, and category clearly stated.
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What we test: Whether your business name, service category, and geographic area appear in the first 200 words and are reflected in Organization or LocalBusiness schema.
If you fail: AI engines can't reliably attribute your content to a specific entity. You get cited as an unattributed quote rather than as "[Business Name] says…"
Quick fix: Add Organization or LocalBusiness schema with name, url, and description; ensure those exact terms also appear in your visible body copy.
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Heading Structure
Question-format H2s that mirror AI chatbot query phrasing.
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What we test: Count of H2/H3 headings that start with "What", "How", "Why", "When", "Can", "Is", "Are" — or end with "?"
If you fail: Your page's sections don't pattern-match the phrasing people use with AI tools. You rank lower on the specific queries your content could answer.
Quick fix: Rename at least 3 section headings as questions (e.g., "How Does X Work?" instead of "How X Works" — one word change, measurable impact).
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Mobile & Speed
Slow or non-mobile pages get crawled incompletely or deprioritized.
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What we test: Server response time (target <800ms) and presence of a valid mobile-viewport meta tag.
If you fail: Slow pages are deprioritized in AI crawl queues. An incomplete crawl means AI engines see a truncated version of your page and extract incomplete answers from it.
Quick fix: Ensure <meta name="viewport" content="width=device-width, initial-scale=1"> is in your <head>; defer non-critical JavaScript to reduce time-to-first-byte.
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Content Depth
Specific facts, numbers, and structure that signal a substantive source.
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What we test: Estimated word count, presence of tables or numbered lists, and data-point density — count of specific figures, percentages, or dollar amounts.
If you fail: Pages under ~400 words or with no specific data fail the "substantive source" threshold AI engines apply before citing. Your page looks like a placeholder, not an authority.
Quick fix: Add one comparison table or a numbered list of concrete steps — structure signals depth even when word count is modest. Include at least 3 specific numbers.
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Author / Publisher Signals
Named authorship — critical for money, health, and legal topics.
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What we test: Presence of Person or Organization schema, a visible byline in the page body, and <meta name="author">.
If you fail: For YMYL queries (money, health, legal), AI engines prioritize attributed sources. Unattributed content is frequently skipped in favor of a named author, even with weaker overall content.
Quick fix: Add a visible "Written by [Name or Team]" line + Author JSON-LD with name and url. For organization content, add an Organization node with a contactPoint.
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Freshness Signals
Visible publish/update dates that signal recency to AI crawlers.
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What we test: datePublished and dateModified in schema, plus a visible date string in the page body — e.g., "Last updated: June 2026".
If you fail: Undated pages look stale even when the content is accurate and current. AI engines favor pages with explicit recency signals for time-sensitive queries (pricing, "best of 2026," recent changes), so an undated page loses those citations to a dated competitor.
Quick fix: Add datePublished and dateModified to your Article or BlogPosting schema; add a visible "Last updated: [Month Year]" line near the top of the page.
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Crawlability
No robots.txt rules blocking AI crawl agents (GPTBot, ClaudeBot).
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What we test: Whether common AI crawl user-agents — GPTBot (ChatGPT), ClaudeBot (Claude), PerplexityBot, CCBot — are blocked by your robots.txt or page-level noindex tags.
If you fail: A single Disallow: / rule covering AI bots completely prevents citation regardless of content quality. It's the highest-impact single failure mode.
Quick fix: Check your robots.txt for User-agent: GPTBot, User-agent: ClaudeBot, and User-agent: CCBot — if they're under Disallow, remove those rules or add explicit Allow: / lines.
GEO vs SEO

How AI search is different from Google

Traditional SEO and GEO share some fundamentals, but the signals that matter are different. Here's a direct comparison.

Signal Traditional SEO (Google) GEO (ChatGPT / Perplexity)
Goal Rank in the 10 blue links Get cited in AI-generated answers
Key technical signal Backlinks, Core Web Vitals, indexing Schema markup, structured data, FAQPage
Content format Keyword density, topical depth Direct answers up top, question-based headings
Authority signal Domain authority, PageRank, backlinks Entity clarity, author schema, brand mentions
Freshness Crawl frequency, sitemap dates Visible datePublished / dateModified in schema
Local relevance Google Business Profile, local citations LocalBusiness schema, NAP consistency on-page
Measurement Rank position, click-through rate Citation frequency, GEO score, AI mention tracking

Want the full picture? Read our guide: What is GEO? The Beginner's Guide to AI Search Optimization →

Questions

Frequently asked

A GEO (Generative Engine Optimization) score measures how well your website is structured to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. Scores range from 0–100. Above 70 is good; below 50 means AI engines are unlikely to cite your site even if your content is relevant.
The checker analyzes your page for: schema markup (JSON-LD), FAQ sections, direct-answer sentences near the top, entity clarity (are your brand name and location clearly stated?), heading structure, mobile-friendliness, content depth, author signals, freshness, and crawlability. These are the 10 signals AI search engines use to decide which pages to cite.
Traditional SEO targets Google's 10 blue links — the goal is a high ranking. GEO targets AI-generated answers — the goal is being cited when an AI answers a question. GEO favors pages with clear factual statements, schema markup, FAQ sections, and direct-answer content at the top of the page that AI models can easily extract and attribute to your site.
Yes — the AI Search Readiness Checker is completely free with no account required. For ongoing weekly GEO monitoring plus full technical SEO reports delivered to your inbox every Monday, SEOPulse plans start at $20/month.
Three highest-impact fixes: (1) Add FAQPage JSON-LD to your key pages so AI engines can directly extract Q&A pairs. (2) Put a direct, factual answer to your page's main question in the first two paragraphs — AI engines extract the first clear answer. (3) Add Organization or LocalBusiness schema with your full name, address, and phone so AI engines can identify and cite your entity correctly. The checker's recommendations will show you which of these applies most to your site.

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